#71 - From Numbers to Narratives: What it Means to Make Data Land

Research isn't just about gathering data. It's about helping people make better decisions. That's what Head of Client and Adviser Insights at M&G, Olubunmi Stüber, challenges us to do in this episode of the MRX Lab. Recorded the day after the 2025 Customer Salience Summit, she joins Paul Hudson in reflecting on what it means to put customers at the heart of decisions. Over the course of 40…