Five Minute Friday (Couch Conversations): What is a Boutique?

What actually makes a boutique… a boutique? In this Couch Conversation , Ashley and Sara dive into the heart behind boutique businesses — what sets them apart, why they still matter in today's world, and how boutique owners can confidently respond to the doubt and noise around them. From the question of whether brick-and-mortar retail can survive… to what to do when competitors start copying your…