Your Front Desk Isn’t a Cost Center—It Could Be the Most Profitable 100 Square Feet in Your Gym

For Independent Gym Owners, Boutique Studio Operators, Gym Entrepreneurs, and Personal Trainers Most gym owners look at the front desk and see an expense. Payroll. Coverage. Scheduling. Someone to answer the phone, scan members in, fold towels, and make sure nobody walks through the door without checking in. I look at it differently. Your front […] The post Your Front Desk Isn’t a Cost Center—It…