Notes #103: If You Sound Like Everyone Else, They Will Assume You Are

The leaders who make their organizations matter are the ones who can say what they do in words that are unmistakably their own. So try it right now, in the comments. Describe what your organization actually does in one sentence, without using “impact,” “empower,” “transform,” or “community.” If the sentence is hard to write, that difficulty is the most useful thing you will learn this week. The…