Feature- Branding Bests Pricing Per Perception, Buying Decisions

By Ugochukwu Ugwuanyi Ever wondered why several substitute brands displayed on the same grocery store shelf have different price tags? It’s simply due to the perceived value created by branding and positioning. How a product is positioned (not on the shelf) largely justifies the hole it digs in the consumer’s pocket. Customers don’t just purchase […] The post Feature- Branding Bests Pricing Per…