The DA’s Blue Icons: Liberal Masculinity, Political Theology and the Americanisation of South African Propaganda

The side-by-side image reveals the DA’s campaign aesthetic as secular iconography: the blue-lit male leader haloed by party branding, mirroring the visual grammar of religious art. It is American-style political spectacle, turning management, masculinity and market order into a theatre of salvation. The post The DA’s Blue Icons: Liberal Masculinity, Political Theology and the Americanisation of…