IADS Exclusive - The great Marks & Spencer reset

With its 142 years of history, Marks & Spencer (M&S) is a British retail institution, originally a penny bazaar in Leeds with the radical proposition: “don’t ask the price, it’s a penny”. M&S built its first competitive advantage not on price alone but on simplicity and trust, principles that remain the foundation of the brand. From the 1930s, the company began bypassing wholesalers entirely,…