India Removes 12-Minute TV Advertisement Cap: Here's What New Cable Television Rules Mean

The Central Government has officially scrapped the long-standing 12-minute-per-hour limit on television advertising, giving broadcasters greater flexibility over commercial airtime. The Ministry of Information and Broadcasting notified the Cable Television Networks (Amendment) Rules, 2026 in the Gazette on August 21, bringing the change into effect. 12-minute TV ad cap removed The amendment…