Are Pet Influencers Really a Thing?

From Lassie to Grumpy Cat to Ruby the golden doodle, pets have long captured our hearts—but today, they’re also capturing serious market share. In this episode of Is This Really a Thing? , Dean Paul Jarley dives into the booming world of pet influencers with UCF Marketing expert Dr. Carolyn Massiah and Amber Downs, creator of @orlandoodle. Together, they explore why pets are such powerful…