What Is Sale Season? A Consultant Explains Both Sides | Glossary at MIIEN

Are you using sale season as a strategy — or just following what everyone else is doing? And if you're a shopper, are you buying because you need it, or because the price made the decision for you? Image consultant and stylist Mikara Reid of MIIEN Consultancy defines sale season from both sides of the transaction — what it means for the retailer and what it really costs the consumer — and why…