Episode 218: How can you update a brand across a federated network?

Updating a brand across connected, yet independent organizations is no small feat. Farra Trompeter, co-director, talks with Omoiye Kinney, executive vice president and chief marketing officer for United Way Worldwide, about managing a global brand refresh across 1,000 local United Ways in 30+ countries. They explore how United Way conducted an 18-month data-driven process that centered trust and…