Riham Fathy Ellaw: Leading Modernisation in a Traditional Business

For Riham Fathy Ellaw, Executive Board Member and Business Development Director at Egypt’s Nassar Group, the path to modernising a traditional family business was never going to be easy. As the first woman in her family to step into the male-dominated steel industry, she faced scepticism from founders who believed transparency threatened their control, employees who feared change, and even family…