The Real Buyer’s Journey: why selling doesn’t cause buying, by Sharon-Drew Morgen

I moved to London in 1983 to start up a tech company after spending years as a successful sales person. For years I had qualified prospects, created decks and wrote great content, chased appointments and networked, presented, and followed up. And I was a million-dollar producer. When I became an entrepreneur, I thought I understood buyers well-enough to become one. But I was wrong. The post The…