[EXHIBITOR EDITION] Winning the Trade Show Game at PACK EXPO International

In this special exhibitor edition of unPACKed, trade show expert and President of Competitive Edge, Jefferson Davis, joins the podcast to share what separates winning exhibitors from the rest at PACK EXPO International, starting with a simple framework for identifying the right people to target. He also covers practical tactics for pre-show outreach and booth strategy, including why authentic…