1: AI Can’t Fix Ineffective People, Tools or Processes, But Will Magnify Any Problems

In this episode, Trevor Grant sits down with Firas Moolla from HotelIQ ( www.hoteliq.io ) to unpack what “AI readiness” actually looks like in hotel commercial operations, why data quality quietly underpins everything, and why the smartest hoteliers fix their fundamentals before they buy another tool. They cover the “three-legged stool” of people, tools, and processes, why geographic source market…