#242 - Julianna Pillemer - The Dark Side of Going Viral Nobody Talks About

Julianna Pillemer is an assistant professor at NYU Stern School of Business whose research explores creativity, authenticity, and the psychology of online audiences. Why do creators spiral after going viral? Why does reading every comment eventually break people? And is "just be authentic" actually good advice — or is it a trap? Expect to learn what "audience entanglement" is and why it changes…