Soft Power in Marketing: Holding the Room When It Breaks

When the Room Turns: Executive Soft Power in Marketing The Eye of a Brand Storm If the PM should burst—Panicked, flushed, cracking under two months of unrelentless pressing marketing for launch assets… If he storms in, realising out loud: “I effed up the SKU. The product doesn’t have five movements—it has six.That’s the wrong code.That’s... Read More <p>The post Soft Power in Marketing: Holding…