501. How Do I Talk to Buyers When They Say Rates Are Too High?

Take the free Predictable Income Map quiz at predictableproducer.com/quiz . Five questions, two minutes. Find out exactly which of the 5 stages you are in and what is keeping you there. When buyers say, “I’m waiting for rates to come down,” most loan officers respond with opinions. The problem? Buyers need clarity, not persuasion. In this episode, Steve shares how to shift the conversation from…