486. Why Tactics Aren’t Working: The Missing Piece Is Identity

Take the free Predictable Income Map quiz at predictableproducer.com/quiz . Five questions, two minutes. Find out exactly which of the 5 stages you are in and what is keeping you there. For 20 years I've coached loan officers on tactics. Scripts. Math. Activity. And it works. For a while. Then it stops feeling good. We blame the strategy and move on to the next one. The cycle repeats. A few months…