Breaking Down Event Trends, Budgets, and Engagement with 6sense

In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes Bethany Murphy, the Head of Events at 6sense, to discuss her extensive experience in event planning and marketing. They explore current trends in the event industry, including the integration of AI, the importance of non-alcoholic beverage options, and how to infuse fun into brand experiences. Bethany shares insights on how…