Seen on TikTok, booked it: Here's why viral destinations are winning over global travellers

The Friedrich August refuge, located 2,300 metres above sea level in the Dolomites, the mountain range in northeastern Italy, has recently been overwhelmed by visitors after videos of its homemade krapfen went viral on social media. Tourists queued for the doughnut-like pastry, with some even arriving early to make sure they got one before it sold out. But the viral pastry is just part of a much…