ELFA's Innovation Experience: Trend-Scanning

As part of ELFA's Innovation Experience, host Kelli Nienaber sits down with Deb Reuben, CEO of TomorrowZone, and Andrew Cotter, EVP & CIO of Somerset Capital Group, Ltd., for a continuing conversation on trend-scanning. Together, they explore why this practice is essential for identifying weak signals, emerging trends, and hidden patterns that are shaping the future of equipment finance.