204: What It Really Takes to Build a Sustainable Product (From a Bootstrapped Founder)

In this episode, I shares the real story behind building a sustainable hard-goods brand in the pet industry, unpacking the engineering, manufacturing, certification, and financial trade-offs that most people never see. From design constraints and material decisions to B Corp, 1% for the Planet, and sustainability reporting, this is an honest founder-level look at what it actually takes to balance…