> Did we make selling easier, and buying worse? — Jen Allen-Knuth

We've spent nearly two decades trying to make selling easier, CRMs, automation, sequences, intent data , and now AI. So why does it feel harder than ever to actually earn a buyer's trust? Jen Allen-Knuth, founder of DemandJen, joins Rachel Truair to explore whether sales technology was ever really built for the buyer, or whether it mostly optimized the seller's side of the interaction. Jen makes…