Owning the Narrative: Whitney Bell (CMO, Toronto Tempo)

In Episode 50 of It’s Not a Straight Line , I sit down with a longtime friend: Whitney Bell, Chief Marketing Officer of the Toronto Tempo — Canada’s first WNBA franchise, tipping off in May 2026. We talk about motherhood, building Canada’s first WNBA team, and why women’s sports is a movement — not just a moment . Whitney takes us behind the scenes of launching a brand-new franchise, including the…