Personal Branding is Broken. Let's Talk about Reputation.

Everyone is told they need a personal brand. Post more. Go viral. Build influence. Hustle harder. But what if that advice is wrong? In this episode of Shifting Views with Willis, I’m joined by Chelsea Spencer, founder of brand agency, Big Reputation, to challenge the modern obsession with personal branding, influencer culture and vanity metrics. Chelsea argues that real success is built through…