The Price of Discounting: Why Cheaper Isn't Better with Matt Helland

If you run a premium fitness business, discounting is not a sales tool. It is a confidence problem with a price tag on it. In this episode, Rick Mayo and Matt Helland break down the psychology behind why fitness business owners discount, and why it almost never has anything to do with what the customer actually needs. They cover the five reasons people drop their prices, from lack of conviction…