From Mobile Market to Milton's Only Independent Bookstore — The Wildwood Story | EP396

What does it actually take to open a brick-and-mortar store in a small town — as a young first-time business owner, competing against Amazon and Indigo, in a market you had to validate yourself? 📚 Jacqueline Puesta, owner of Wildwood Bookstore & Market, did exactly that. She started with a mobile bookshop, tested the market at Milton events, pitched her dream to a landlord with a full business…