#68 Morné Smit | The accidental sales guy and reluctant entrepreneur

Morné Smit learned the hard way that the "show up and throw up" approach to pitching is dead. After an accidental start in a soul-crushing cold-calling job, he realised that actively ignoring traditional sales training was the only way to build real trust. He discovered a simple truth: selling does not work because nobody actually wants to be sold to. Every buying decision is an emotional decision…