The Tool That Tells You What to Post, Email, and Sell Next

EPISODE SUMMARY Most of us talk about our audience's problems in the abstract, and abstract doesn't sell. In this episode, Chelsea introduces her Empathy Map, the tool she built and uses with clients to go past the standard ideal customer exercise and into the specific, sensory, lived moments that actually create resonance. You'll learn what makes an empathy map different from a client persona,…