697 - Five Verticals Feels Safe. It's the Riskiest Thing You Do.

The decision that scares you most is the one keeping you stuck, and the fear talking you out of it has a name: eggs in one basket. In this episode, I break down why that fear is a lie for SaaS partners spread thin across five verticals, and the two tests that kill it in under a week. I share how one client I work with crossed $100,000 a month for the first time with zero dollars spent on…