691 - Why Going All-In on One Vertical Beat Staying a Generalist with Chris Widmayer

Why you should listen Chris Widmayer took Penrod from a generalist Salesforce shop to one of the top five healthcare partners at Salesforce, and lifted gross margins by about 15% (now sitting between 47% and 55%) by committing to a single vertical. Learn how he built productized packages and SaaS products on top of his services so the business earns at high margin without him in every delivery,…