# episode marketing (audio feeds) — RSS Amplifier Recent posts from the 3 feeds in the RSS Amplifier directory that cover episode marketing. Page: Feed: --- ## [Build for Community, Not the Playbook](https://mission.org/marketing-trends/) _2026-08-12 · info@mission.org (Mission.org, Stephanie Postles, Bart Szaniewski, DadGang Co) · Marketing Trends_ Don’t sell to your community. Just talk to them. DadGang founder Bart Szaniewski started with $750, 100 hats and no real business plan. Four years later, the brand has sold more than a million hats and generated over $36 million in revenue. He’s done it while ignoring a lot of conventional DTC advice: DadGang still uses Shopify’s free Dawn theme, shoots much of its content on an iPhone and runs a… [Listen](https://afp-671184-injected.calisto.simplecastaudio.com/a6bff67f-694a-45be-a640-0b0fa2e7bae8/episodes/9ddfff15-4e5e-4888-9894-fd9e9cb384a7/audio/128/default.mp3?aid=rss_feed&awCollectionId=a6bff67f-694a-45be-a640-0b0fa2e7bae8&awEpisodeId=9ddfff15-4e5e-4888-9894-fd9e9cb384a7&feed=ZgJoLxHg) ## [Spotlight: The 5,000-Year-Old Method of Making People Remember You](https://mission.org/marketing-trends/) _2026-07-29 · info@mission.org (Mission) · Marketing Trends_ How do you get your brand into the 90% of memory that's subconscious? In this segment from Marketing Trends, neuroscientist Pranav Yadav reveals that the human brain is a pattern-seeking storytelling device — and the formula for creating lasting brand memory hasn't changed in 5,000 years. From Vedic rituals to Alexander the Great's encounter with a naked wise man to MasterCard's Priceless… [Listen](https://afp-671184-injected.calisto.simplecastaudio.com/a6bff67f-694a-45be-a640-0b0fa2e7bae8/episodes/6d482fa8-5a20-473f-97e7-c8978de3928d/audio/128/default.mp3?aid=rss_feed&awCollectionId=a6bff67f-694a-45be-a640-0b0fa2e7bae8&awEpisodeId=6d482fa8-5a20-473f-97e7-c8978de3928d&feed=ZgJoLxHg) ## [Marketing Has Forgotten What It’s For](https://mission.org/marketing-trends/) _2026-07-15 · info@mission.org (Seth Matlins, Stephanie Postles, Mission) · Marketing Trends_ Are you just busy working? Or are you adding value? Marketing has become overloaded with channels, platforms, metrics, and specialized roles. But Seth Matlins believes the job itself is much simpler: create value, drive sustainable growth, and help the business create and keep customers. In this episode, Seth joins Stephanie Postles to explain why CMO job descriptions are often fundamentally… [Listen](https://afp-671184-injected.calisto.simplecastaudio.com/a6bff67f-694a-45be-a640-0b0fa2e7bae8/episodes/650fbff6-f64b-452b-8b01-288f3b16ee6a/audio/128/default.mp3?aid=rss_feed&awCollectionId=a6bff67f-694a-45be-a640-0b0fa2e7bae8&awEpisodeId=650fbff6-f64b-452b-8b01-288f3b16ee6a&feed=ZgJoLxHg) ## [Why Agents Will Buy, But Marketing Must Stay Human](https://mission.org/marketing-trends/) _2026-07-01 · info@mission.org (Mission, Stephanie Postles, Katja Forbes, The CX Evolutionist) · Marketing Trends_ A bank just issued the world's first loan to an AI agent. The agent applied, signed, and set its own repayment schedule. That's where marketing now lives — and most teams are still optimizing for the wrong layer. In this episode, Katja Forbes (founder of The CX Evolutionist and author of the field guide on machine customers) explains why AEO is a trap, why "the more discoverable you are, the more… [Listen](https://afp-671184-injected.calisto.simplecastaudio.com/a6bff67f-694a-45be-a640-0b0fa2e7bae8/episodes/d6fda552-d6f5-47e0-9a30-75f90101d64f/audio/128/default.mp3?aid=rss_feed&awCollectionId=a6bff67f-694a-45be-a640-0b0fa2e7bae8&awEpisodeId=d6fda552-d6f5-47e0-9a30-75f90101d64f&feed=ZgJoLxHg) ## [Ep465. The Last One (For Now)](https://omny.fm/shows/marketing-your-practice/ep465-the-last-one-for-now) _2026-06-20 · Marketing Your Practice_ After 465 episodes, I'm pressing pause on Marketing Your Practice. Not a full stop. Just a pause. In this episode, I share the honest story behind that decision - the two years of debilitating anxiety, the stage four prostate cancer diagnosis, and the philosophy that has carried me through every step of it. This is not happening to me. It is happening for me. It's the last MYP episode for now, and… [Listen](https://traffic.omny.fm/d/clips/bb6ed87f-43fa-440a-bbb0-ac15006a1910/ed9d78e2-1c17-4067-b5c4-ac15006deac3/f6ce5bfc-b4dc-41da-aef9-b46b005b41aa/audio.mp3?utm_source=Podcast&in_playlist=7f26c5f6-ed83-4c3d-a99c-ac15006dead1) ## [Why 90% of Your Brain Ignores Ads](https://mission.org/marketing-trends/) _2026-06-17 · info@mission.org (Mission.org, Stephanie Postles, Neuro-Insight, Pranav Yadav) · Marketing Trends_ What if everything you're optimizing for in marketing — attention, clicks, engagement — is a proxy for the one thing that actually drives action? Pranav Yadav is the Founder & Global CEO of Neuro-Insight, the world's largest measure of memory. His company maps brains to determine what advertising actually does to people — second by second — with an 86% correlation to real-world sales. In this… [Listen](https://afp-671184-injected.calisto.simplecastaudio.com/a6bff67f-694a-45be-a640-0b0fa2e7bae8/episodes/727928e7-9df6-4eb4-9bd9-21017edd1ad1/audio/128/default.mp3?aid=rss_feed&awCollectionId=a6bff67f-694a-45be-a640-0b0fa2e7bae8&awEpisodeId=727928e7-9df6-4eb4-9bd9-21017edd1ad1&feed=ZgJoLxHg) ## [The SEO Blog Era Is Over. Here's What Replaces It.](https://mission.org/marketing-trends/) _2026-06-03 · info@mission.org (Mission.org, Stephanie Postles, Outlever, Melissa Rosenthal) · Marketing Trends_ Your blog will never earn an audience. Ever. That's not me — that's Melissa Rosenthal, who ran the SEO content engine at ClickUp, built media at BuzzFeed and Cheddar, and is now co-founder of Outlever building the playbook that replaces it. In this episode, Melissa makes the case that the SEO blog era is collapsing in real time, that one strategic LinkedIn poster will out-perform 150 employees… [Listen](https://afp-671184-injected.calisto.simplecastaudio.com/a6bff67f-694a-45be-a640-0b0fa2e7bae8/episodes/f5df04d2-e5f7-403c-941f-c1518c33d6b4/audio/128/default.mp3?aid=rss_feed&awCollectionId=a6bff67f-694a-45be-a640-0b0fa2e7bae8&awEpisodeId=f5df04d2-e5f7-403c-941f-c1518c33d6b4&feed=ZgJoLxHg) ## [Ep464. The Most Underrated Trust Moment in Your Practice](https://omny.fm/shows/marketing-your-practice/ep464-the-most-underrated-trust-moment-in-your-practice) _2026-05-31 · Marketing Your Practice_ Most chiropractors obsess over the new patient consult and the report of findings. But the moment that quietly decides whether a patient stays for life… is the one we treat as routine. In this episode, I unpack the most underrated trust moment in your entire practice - the adjustment - and the five things that quietly break presence on the table. I share the story of a patient who taught me what… [Listen](https://traffic.omny.fm/d/clips/bb6ed87f-43fa-440a-bbb0-ac15006a1910/ed9d78e2-1c17-4067-b5c4-ac15006deac3/36d45533-9308-4a2a-b012-b459008bc233/audio.mp3?utm_source=Podcast&in_playlist=7f26c5f6-ed83-4c3d-a99c-ac15006dead1) ## [Ep463. The Goldmine You're Already Sitting On](https://omny.fm/shows/marketing-your-practice/ep463-the-goldmine-youre-already-sitting-on) _2026-05-24 · Marketing Your Practice_ You're not sitting on a marketing problem. You're sitting on a goldmine - and most chiropractors walk past it every single day. In this episode, I share how one of my clients reactivated 27 patients in just ten days. No ads. No agency. No automation. Just a hand-picked list, a simple offer, and three emails sent by her front desk. You'll learn the three elements of The Reactivation Blueprint - and… [Listen](https://traffic.omny.fm/d/clips/bb6ed87f-43fa-440a-bbb0-ac15006a1910/ed9d78e2-1c17-4067-b5c4-ac15006deac3/57f44339-7bcc-4f97-b94e-b4520088214b/audio.mp3?utm_source=Podcast&in_playlist=7f26c5f6-ed83-4c3d-a99c-ac15006dead1) ## [Stop Counting Your AI Agents. Customers Don’t Care.](https://mission.org/marketing-trends/) _2026-05-19 · info@mission.org (Stephanie Postles, Keri McGhee, Attentive, Mission) · Marketing Trends_ Every CMO is being told to replace people with AI agents as fast as possible. Keri McGhee, CMO at Attentive, is doing some of that — and deliberately refusing to do other parts of it. The line she's drawn between the two is the most useful rubric we've heard in months. Attentive runs SMS, email, push, and RCS for thousands of consumer brands — a category where the temptation to automate everything… [Listen](https://afp-671184-injected.calisto.simplecastaudio.com/a6bff67f-694a-45be-a640-0b0fa2e7bae8/episodes/8fe264f3-3adf-44d4-8e72-e653dd95ad17/audio/128/default.mp3?aid=rss_feed&awCollectionId=a6bff67f-694a-45be-a640-0b0fa2e7bae8&awEpisodeId=8fe264f3-3adf-44d4-8e72-e653dd95ad17&feed=ZgJoLxHg) ## [Try Before You Buy, Risk-Free (Sponsored)](https://crawlproof.com/a/isf2v0UvgjTK) _2026-05-19 · **Sponsored**_ Free trial hosting plus refunds processed in 12-24 hours, guaranteed. ## [Ep462. Your Systems Aren’t the Problem. Drift Is.](https://omny.fm/shows/marketing-your-practice/ep462-your-systems-aren-t-the-problem-drift-is) _2026-05-17 · Marketing Your Practice_ Your systems are sitting in a folder. Your team has quietly stopped living them. And the numbers are starting to tell the story. In this episode, I share why most practices don't suffer from a systems problem - they suffer from a drift problem. Small compromises. Quiet exceptions. The slow, invisible erosion of the standards you set when you first built the place. I'll walk you through the phrase… [Listen](https://traffic.omny.fm/d/clips/bb6ed87f-43fa-440a-bbb0-ac15006a1910/ed9d78e2-1c17-4067-b5c4-ac15006deac3/f22d3c50-611b-4544-a083-b44b007c8bb3/audio.mp3?utm_source=Podcast&in_playlist=7f26c5f6-ed83-4c3d-a99c-ac15006dead1) ## [Ep461. Stop Creating Marketing Content. Start Creating PSAs.](https://omny.fm/shows/marketing-your-practice/ep461-stop-creating-marketing-content-start-creating-psas) _2026-05-10 · Marketing Your Practice_ You post. You wait. Crickets. The same handful of likes from the same handful of people. Nothing travels. In this episode, I unpack the shift that turned a string of ignored posts in our practice into content the community started actively pulling into football clubs, school groups and Facebook chats - without us asking. It's the difference between marketing content (which only ever reaches the… [Listen](https://traffic.omny.fm/d/clips/bb6ed87f-43fa-440a-bbb0-ac15006a1910/ed9d78e2-1c17-4067-b5c4-ac15006deac3/34829b4b-4fff-448f-afbf-b44400207c49/audio.mp3?utm_source=Podcast&in_playlist=7f26c5f6-ed83-4c3d-a99c-ac15006dead1) ## [Marketing Spotlight: How Simple Personalization Dramatically Increased Engagement](https://mission.org/marketing-trends/) _2026-05-06 · info@mission.org (Stephanie Postles, Mission.org, Elizabeth Maxson, Contentful) · Marketing Trends_ Most CMOs think personalization requires complex AI and endless customer segments. Elizabeth Maxson proves otherwise. She breaks down actionable personalization strategies — from geo-tagging that drove a 51% lift in event attendance to playful homepage tricks that captured marketers' attention and boosted engagement. The takeaway: Stop overcomplicating personalization. Start with big buckets and… [Listen](https://afp-671184-injected.calisto.simplecastaudio.com/a6bff67f-694a-45be-a640-0b0fa2e7bae8/episodes/d86f1101-9852-440d-991b-cd782fde8570/audio/128/default.mp3?aid=rss_feed&awCollectionId=a6bff67f-694a-45be-a640-0b0fa2e7bae8&awEpisodeId=d86f1101-9852-440d-991b-cd782fde8570&feed=ZgJoLxHg) ## [Ep460. Your Practice Has a Culture — The Question is Whether You Built It](https://omny.fm/shows/marketing-your-practice/ep460-your-practice-has-a-culture-the-question-is-whether-you-built-it) _2026-05-03 · Marketing Your Practice_ Most chiropractors think a bad hire is a people problem. It's not. It's a culture problem - and culture isn't what's printed on your website or pinned to the wall. It's what gets tolerated, celebrated, and ignored when you're not in the room. In this episode, I share an eighteen-month story that nearly broke me - and the three-part framework that came out of it: The Chiropractic Culture Code .… [Listen](https://traffic.omny.fm/d/clips/bb6ed87f-43fa-440a-bbb0-ac15006a1910/ed9d78e2-1c17-4067-b5c4-ac15006deac3/73e01519-5a02-455e-9ba0-b43d00982fe1/audio.mp3?utm_source=Podcast&in_playlist=7f26c5f6-ed83-4c3d-a99c-ac15006dead1) ## [Ep459. The Care Plan Conversation Nobody's Teaching You](https://omny.fm/shows/marketing-your-practice/ep459-the-care-plan-conversation-nobodys-teaching-you) _2026-04-26 · Marketing Your Practice_ If that moment before a report of findings makes something tighten in your chest - you're not doing it wrong. You're doing it the way most of us were taught. But there's a reason it feels heavy. And it's not what you think. In this episode I share the reframe that changed the way every report of findings has felt for me over the last decade - the shift that turned selling into leadership and made… [Listen](https://traffic.omny.fm/d/clips/bb6ed87f-43fa-440a-bbb0-ac15006a1910/ed9d78e2-1c17-4067-b5c4-ac15006deac3/9787b701-de8e-4738-8760-b436008315bc/audio.mp3?utm_source=Podcast&in_playlist=7f26c5f6-ed83-4c3d-a99c-ac15006dead1) ## [Ep458. The Chiropractor Nobody Knows](https://omny.fm/shows/marketing-your-practice/ep458-the-chiropractor-nobody-knows) _2026-04-19 · Marketing Your Practice_ If your marketing feels like it's reaching nobody, it probably is. Not because you're doing it wrong - because you're trying to speak to everyone. And a message for everyone is a message for no one. The brain doesn't stop for something that wasn't meant for it. In this episode, I share the Stand-Out Strategy - three questions that help you find the exact patient you were built to serve, and own it… [Listen](https://traffic.omny.fm/d/clips/bb6ed87f-43fa-440a-bbb0-ac15006a1910/ed9d78e2-1c17-4067-b5c4-ac15006deac3/748590b5-1f75-4c06-8be4-b42f0085c4d5/audio.mp3?utm_source=Podcast&in_playlist=7f26c5f6-ed83-4c3d-a99c-ac15006dead1) ## [Twilio's CMO Scrapped His 2026 Plan in One Month](https://mission.org/marketing-trends/) _2026-04-15 · info@mission.org (Mission.org, Stephanie Postles, Chris Koehler, Twilio) · Marketing Trends_ What happens when your next customer isn't even human? Chris Koehler is the CMO of Twilio, and his 2026 marketing plan lasted exactly one month before AI agents forced him to rethink everything. In this conversation, Chris gets real about why planning horizons have collapsed from years to weeks, what happens when AI agents — not humans — are doing the buying, and why brand might matter MORE in an… [Listen](https://afp-671184-injected.calisto.simplecastaudio.com/a6bff67f-694a-45be-a640-0b0fa2e7bae8/episodes/924e6f49-b2a0-4494-952c-ead0c6d7f59c/audio/128/default.mp3?aid=rss_feed&awCollectionId=a6bff67f-694a-45be-a640-0b0fa2e7bae8&awEpisodeId=924e6f49-b2a0-4494-952c-ead0c6d7f59c&feed=ZgJoLxHg) ## [How One Podcast Turned Into 60+ Shows and Multiple Revenue Streams](https://marketingink.libsyn.com/how-one-podcast-turned-into-60-shows-and-multiple-revenue-streams) _2026-04-14 · Marketing Ink: Big Ideas for Local Businesses_ What happens when a lawyer turns a niche topic like compliance into a thriving media empire? In this episode of Marketing Inc. , Allie Bloyd sits down with Tom Fox—founder of the Compliance Podcast Network—to unpack how he transformed podcasting into a powerful business model, content engine, and industry authority builder. From launching dozens of shows (yes, including Star Trek and Winnie the… [Listen](https://traffic.libsyn.com/secure/marketingink/Tom__Allie_Podcast.mp3?dest-id=1924460) ## [Ep457. The Hidden Reason You Can’t Switch Off From Your Practice](https://omny.fm/shows/marketing-your-practice/ep457-the-hidden-reason-you-can-t-switch-off-from-your-practice) _2026-04-12 · Marketing Your Practice_ You've built the systems. You've trained the team. You're thinking more like a CEO. So why does it still feel like everything depends on you? In this episode, I break down why leadership can still feel heavy-even when you're doing everything right-and how to start letting go of the weight. See omnystudio.com/listener for privacy information. [Listen](https://traffic.omny.fm/d/clips/bb6ed87f-43fa-440a-bbb0-ac15006a1910/ed9d78e2-1c17-4067-b5c4-ac15006deac3/66839020-17ff-455b-87df-b42800756d61/audio.mp3?utm_source=Podcast&in_playlist=7f26c5f6-ed83-4c3d-a99c-ac15006dead1) ## [Ep456.Why Patients Don’t Stay (And How to Build Trust That Lasts)](https://omny.fm/shows/marketing-your-practice/ep456-why-patients-don-t-stay-and-how-to-build-trust-that-lasts) _2026-04-06 · Marketing Your Practice_ Most chiropractors think patients don't continue care because of price, understanding, or commitment. But what if the real issue is trust? In this episode, I break down why patients don't stay-and how trust is built (or lost) through the experiences you create, not just the words you say. See omnystudio.com/listener for privacy information. [Listen](https://traffic.omny.fm/d/clips/bb6ed87f-43fa-440a-bbb0-ac15006a1910/ed9d78e2-1c17-4067-b5c4-ac15006deac3/c587060f-2de0-421e-b985-b4240042866d/audio.mp3?utm_source=Podcast&in_playlist=7f26c5f6-ed83-4c3d-a99c-ac15006dead1) ## [Anthony Ettinger on LinkedIn (Sponsored)](https://crawlproof.com/a/wCVA7MRpVtdj) _2026-04-06 · **Sponsored**_ Public LinkedIn profile at linkedin.com/in/anthonyettinger. ## [Why There’s More Content in 2026… But Worse Results](https://mission.org/marketing-trends/) _2026-04-01 · info@mission.org (Mission.org, Stephanie Postles, Elizabeth Maxson, Contentful) · Marketing Trends_ Merriam-Webster named "slop" the 2025 word of the year - and it explains everything about where AI-generated content is heading. Elizabeth Maxson, CMO of Contentful, reveals the uncomfortable truth about AI adoption: 96% of CMOs say it's a top priority, but only 65% are making meaningful investments. The gap between enthusiasm and execution is costing teams momentum. She breaks down research… [Listen](https://afp-671184-injected.calisto.simplecastaudio.com/a6bff67f-694a-45be-a640-0b0fa2e7bae8/episodes/24c46281-14b7-410b-a11d-cca4e4613bc9/audio/128/default.mp3?aid=rss_feed&awCollectionId=a6bff67f-694a-45be-a640-0b0fa2e7bae8&awEpisodeId=24c46281-14b7-410b-a11d-cca4e4613bc9&feed=ZgJoLxHg) ## [From Wall Street to AI: The CFO Every Small Business Can Now Afford](https://marketingink.libsyn.com/from-wall-street-to-ai-the-cfo-every-small-business-can-now-afford) _2026-03-25 · Marketing Ink: Big Ideas for Local Businesses_ What if you could have a Fortune 500-level CFO in your corner — without the $500K price tag? In this episode of Marketing Inc, Allie sits down with Nick J , former Wall Street investor turned AI entrepreneur, to talk about how he built an AI-powered CFO agent that gives small businesses the strategic financial insight they've never been able to access before. Nick breaks down how his company,… [Listen](https://traffic.libsyn.com/secure/marketingink/Nick__Allie_Podcast.mp3?dest-id=1924460) ## [The Dark Side of Success No One Talks About](https://marketingink.libsyn.com/the-dark-side-of-success-no-one-talks-about) _2026-03-18 · Marketing Ink: Big Ideas for Local Businesses_ What happens when you climb to the top… and still feel lost? In this powerful episode, I sit down with Michael Unbroken — bestselling author, award-winning speaker, coach, and host of the Think Unbroken Podcast — for one of the most raw, honest conversations we've ever had on this show. Michael grew up in a world most people can't imagine. Poverty, abuse, addiction, absent parents, and a racist… [Listen](https://traffic.libsyn.com/secure/marketingink/Michael__Allie_-_Libsyn.mp3?dest-id=1924460) ## [Fully Autonomous Google Ads: The Platform Replacing Agencies With AI](https://marketingink.libsyn.com/fully-autonomous-google-ads-the-platform-replacing-agencies-with-ai) _2026-03-04 · Marketing Ink: Big Ideas for Local Businesses_ What if your Google Ads campaigns could run, optimize, and scale themselves — completely without human involvement? In this episode, Allie sits down with David Gonzalez, founder and CEO of GROAS.AI, the world's first fully autonomous Google Ads platform. David shares how a dropshipping store selling electric trimmers sparked an idea that evolved into an AI system capable of managing campaigns… [Listen](https://traffic.libsyn.com/secure/marketingink/Groas__Allie_Podcast.mp3?dest-id=1924460) ## [The Truth About Starting GoHighLevel SaaS Business in 2026](https://marketingink.libsyn.com/the-truth-about-starting-gohighlevel-saas-business-in-2026) _2026-02-25 · Marketing Ink: Big Ideas for Local Businesses_ If you think a GoHighLevel SaaS Business "doesn't work," this episode might make you uncomfortable. Because the truth is, most people don't fail because of the platform. They fail because they quit right when it stops being exciting and starts requiring skill. In this episode, I break down what actually happens in the first 90 days of building a GoHighLevel SaaS Business in 2026. Not the hype. Not… [Listen](https://traffic.libsyn.com/secure/marketingink/Starting_GoHighLevel_for_your_Business_2026.mp3?dest-id=1924460) ## [What Happened in 2025](https://marketingink.libsyn.com/what-happened-in-2025) _2026-01-16 · Marketing Ink: Big Ideas for Local Businesses_ In this raw and transparent episode, Allie Bloyd takes you behind the scenes of her tumultuous and transformative year— 2025 . From navigating personal struggles to facing setbacks in her business, Allie opens up about the challenges that shaped her journey and the lessons she learned along the way. In this episode, she dives into: The personal crises that turned her world upside down The business… [Listen](https://traffic.libsyn.com/secure/marketingink/What_Happened_in_2025_Podcast.mp3?dest-id=1924460) ## [Harnessing AI for Authentic Marketing](https://marketingink.libsyn.com/harnessing-ai-for-authentic-marketing) _2025-11-03 · Marketing Ink: Big Ideas for Local Businesses_ In this episode of Marketing Inc, Allie Bloyd interviews Molly Mahoney, a former musical theater performer turned marketing expert. They discuss Molly's journey from performing arts to online education, the evolution of AI in marketing, and the importance of authenticity in content creation. Molly shares her experiences with early business failures, the rise of messenger bots, and how to… [Listen](https://traffic.libsyn.com/secure/marketingink/Molly_Mahoney_Podcast_Interview.mp3?dest-id=1924460) ## [Mastering Messenger Ads for Lead Generation: From Basics to Advanced Techniques](https://marketingink.libsyn.com/mastering-messenger-ads-for-lead-generation-from-basics-to-advanced-techniques) _2025-10-13 · Marketing Ink: Big Ideas for Local Businesses_ In this session, the speaker covers the effective use of Messenger ads for businesses at any stage, from beginners to experienced advertisers looking to scale. The session offers a comprehensive guide to tapping into Messenger ads, emphasizing fast and simple lead generation. Key points include the flexibility and evolvement of Messenger ads since 2015, automation benefits, integration with CRMs,… [Listen](https://traffic.libsyn.com/secure/marketingink/Marketing_Ink_-_Mastering_Messenger_Ads_for_Lead_Generation_From_Basics_to_Advanced_Techniques.mp3?dest-id=1924460) ## [Leveraging AI for Business Efficiency](https://marketingink.libsyn.com/leveraging-ai-for-business-efficiency) _2025-08-25 · Marketing Ink: Big Ideas for Local Businesses_ In this episode, the focus is on leveraging Custom GPTs and AI to enhance business efficiency, save time, and improve productivity. The presentation delves into various applications of AI in business, such as creating custom GPTs, delegating tasks, automating processes, and increasing personal productivity. Key topics include training custom GPTs for specific functions like coaching, copywriting,… [Listen](https://traffic.libsyn.com/secure/marketingink/Leveraging_AI_for_Business_Efficiency.mp3?dest-id=1924460) ## [Ultra-Quiet Business Mini (Sponsored)](https://crawlproof.com/a/DnNmAl1LqBaJ) _2025-08-25 · **Sponsored**_ Compact business mini, ultra-quiet for focused work. ## [Mastering Video Sales Letters](https://marketingink.libsyn.com/mastering-video-sales-letters) _2025-08-11 · Marketing Ink: Big Ideas for Local Businesses_ In this episode, we dive deep into the effective use of Video Sales Letters (VSLs) as powerful tools for increasing sales and conversions. We explore various aspects from crafting an engaging script to practical tips on recording and editing, emphasizing the importance of persuasive copy and concise messaging. Learn about the role of social proof, multiple calls to action, and how to strategically… [Listen](https://traffic.libsyn.com/secure/marketingink/GEL_Cincy_Mastering_Video_Sales_Letters.mp3?dest-id=1924460)