How Neal Foard Thinks About Trade Over Business for Building Meaningful Customer Relationships

What if we've been thinking about business all wrong? In this episode, Kenny Lange sits down with Neal Foard, founder of Storyfire®, to explore why the word "business" may have distanced us from the people we serve—and why thinking like a tradesman changes everything. Neal shares lessons from decades creating campaigns for brands like Toyota, Budweiser, Lexus, and Sony, revealing how storytelling,…