Ep. 99 Kill the Clicks: How to Remove Sales Friction and Close Faster

In this episode Justin Miller and Kevin discuss sales friction—how unnecessary steps in marketing, sales, and fulfillment slow down purchases and kill momentum. They use examples like buying a Tesla online, the Savannah Bananas’ fan-focused experience, and direct mail’s trust-building power to show what works. The hosts offer practical advice: simplify messaging and forms, speed responses, improve…