677: Global by Design: Vijay Govindarajan on Building Better Innovations

Vijay Govindarajan, Coxe Distinguished Professor at Dartmouth's Tuck School of Business and co-author of Global by Design, explains how innovations developed for emerging markets can also serve wealthier countries. Building on his earlier work on reverse innovation, he argues that successful innovation requires business strategy and engineering science to be considered together. Vijay places this…