A marmite advert made him richer than selling his company with Founder of Yo! Sushi

Watch full episode here: https://www.youtube.com/watch?v=-itMEAbNqDo Nobody walked into Simon Woodroffe's restaurant on opening night. Two weeks later there was a queue down the block that lasted five years and it started with an idea nobody in Britain had ever heard of. Simon Woodroffe OBE is the founder of Yo Sushi and Yotel, and one of the original Dragons on Dragon's Den. Before any of that,…