E343: How a Text Message Replaces a Power Plant: Octopus Energy

Most energy retailers earn more the more you use. Octopus Energy built its business on the opposite idea — that a utility should help you spend less. Eric Davids, who leads US strategy, explains how: "plunge pricing" alerts at 50–70% off when renewables are abundant, EV tariffs that cut peak demand 42% and save around £650 a year, and the striking claim that a simple behavioural nudge, at scale,…