Is Your Blog Broken or Are You Just Talking to the Wrong People?

Great writing still misses the mark when it's aimed at the wrong reader. Most advisor blogs default to industry-level language that clients tune out. Small changes in framing and tone can make your content more relatable. For more on this episode, go to: crystalmarketingsolutions.com/blog Crystal Lee Butler, MBA, is the founder and marketing strategist behind Crystal Marketing Solutions (CMS), a…