Introducing the EV Gender Gap

Welcome to a special series of Frontiers! The team were shocked to discover a significant gap in the uptake of EVs amongst women in the UK. So hosts Iona Morton and Sam Munson from The Upside set off on a mission to discover why this is. In this launch episode, they sit down with Niku, Founder of The Upside, a Sia company, to reveal the surprising findings from their groundbreaking research. Sam…