Ep. 305: Do Beauty Brands Need to Monetize Every Viral Moment?

In this episode of the Friends in Beauty Podcast , I am diving into one of the biggest beauty industry conversations happening right now and what it really means for makeup artists, beauty pros, and brand owners like us. With the recent news of Pat McGrath Labs putting its assets up for sale , I felt called to come talk to my Friends in Beauty about virality, velocity, and whether every viral…