The Credibility Gap: Why Real Estate Agents Are Losing Business to Agents Who Know Less But Show Up More

Here is a scenario that happens every single day in real estate markets across the country. An agent with fifteen years of experience, hundreds of closings, and genuinely deep expertise in their market loses a listing appointment to an agent with four years of experience and half the track record. The seller chose the newer agent not because they were better at the job. Because when the seller…