Alo Yoga's Strategy: From Screen Printing to a Billion-Dollar Athleisure Brand

Journey through the dynamic world of athleisure as we deep dive into the story of Alo Yoga, a brand that's reshaped how we think about activewear. Here are 3 key takeaways: Resilient Growth : Alo Yoga experienced a staggering 200% growth during the pandemic, exemplifying the power of adaptation and meeting market demands. Their pivot to digital platforms with Alo Moves was a strategic win that…