Pura Vida’s Big Bet: Scaling Artisan-Made Bracelets to Retail Success

From a surf trip in Costa Rica to a multimillion-dollar acquisition—Pura Vida Bracelets built an empire by blending handmade craftsmanship with savvy digital marketing. 🌊📿 In this episode of eCommerce on Tap , we break down: ✅ Pura Vida’s origin story and early growth strategy ✅ How Facebook and influencer marketing (including Lauren Conrad) fueled its rise ✅ The power of ambassador networks in…