From Huda Beauty to Kayali: The $100M Fragrance Spinout

Prestige fragrance is one of the most structurally gated industries in consumer beauty. Four compounding houses control formulation. Retailers decide survival based on velocity per door. Most brands never break through. So how did Kayali — an influencer-born, Middle Eastern-positioned fragrance brand — scale globally through Sephora? In this episode of eCommerce on Tap, Aaron Alpeter and Nathan…