Episode 325: Everything You Need to Know About Creator Strategy in Sports with Neil Tennant (540 Agency, ex-NHL)

Watch or listen to episode 325 of the Digital and Social Media Sports podcast, in which Neil chatted with Neil Tennant , Founder of 540 Agency , a creator talent management agency. Tennant discusses building the NHL’s creator marketing program from the ground up, the two pillars of a creator strategy (experiential activations and commissioned content), using “concentric circles” to build a creator…