446: How Visit Mesa Built a $60M Sports Tourism Machine with Lance Fite

Adam sits down with Lance Fite, VP of Sports at Visit Mesa, to unpack how sports tourism became Mesa's biggest tourism driver, booking 60,000–80,000 room nights a year. Lance shares his path from pro basketball to DMO leadership, the story behind Arizona Athletic Grounds (a 280-acre sports complex years in the making), and why youth sports keep the lights on between marquee events. Adam opens with…