SMME #496 The $68K Event: Why Half the Money Comes After Everyone Leaves

You run a quarterly event. You do respectable numbers on the day, you tell your team good job, and you move on to the next thing on the list. That habit is quietly costing you half your event revenue. The money you counted on the day of the event is only half the money that was actually sitting in the room. Daniela walks you through the full framework for a Q4 event, using a peel party as the…