SMME #488 Fully Booked Is Not a Business Strategy

At some point, a full book stops being the goal and starts becoming the ceiling. You built something real. Your clients trust you, your team shows up, your schedule is packed weeks out — and at the end of the month, the number doesn't match the effort. You did everything right. You saw the clients. You marketed, you sold, you delivered. And still the cash in your account doesn't reflect the pace…