Dr. Marcus Collins on why culture is a cheat code for success

In this episode of the Culture First podcast, Damon Klotz interviews Dr. Marcus Collins, professor and best-selling author of For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be . Together, they discuss the profound impact of culture on brand and organizational success. They delve into the definitions and misconceptions surrounding culture. They explore how brands like…