Episode 161: How to Think (and Sell) Smarter with Paul Craven

What drives real people to make real decisions in the real world? That’s the question Paul Craven has been answering for decades. Throughout his senior roles at some of the biggest names in finance, including Goldman Sachs, Paul used behavioural science to understand how clients think, how relationships are built, and how decisions are really made. Today, he’s a global expert in the field. A…