#589: Winning the Buyer Before First Contact with Bob Ruffolo

In this episode, Bradley sits down with Bob Ruffolo, founder of Impact, to talk about what drives customer acquisition now that buyers finish most of their research before they contact a company. Bob traces his path from freelancing during the recession, to building a top HubSpot partner agency, to merging with Marcus Sheridan and rebuilding the business as a coaching and training company. They…