Book Review: The 22 Immutable Laws of Branding - #203

In this solo episode, Alex Quin breaks down key lessons from The 22 Immutable Laws of Branding , a marketing classic written by father-daughter duo Al and Laura Ries. Drawing from decades of consulting experience, the authors argue that brands don’t win by doing more — they win by standing for something specific and defending it consistently. Alex walks through the most impactful laws from the…