95. Kevin Goetz and Bob Levin: Building Better Greenlights: Audience Insight, Testing, and Creative Confidence

This episode is about decision-making; and how filmmakers, producers, and executives can make more effective, more impactful creative choices under uncertainty. Kevin Goetz and Bob Levin argue that most films don’t fail because they lack quality or ambition, but because key decisions around budget, positioning, and audience fit are made without enough clarity. Drawing on decades of experience in…