Know Before You Go: Building Smarter Media Through Research

Before you drop a dollar into paid media ask yourself, are you really sure you’re reaching the right people? In this episode of Fireside , we sit down with Anastassia Laskey, founder of Ground Control Research , to talk about the power of audience insight, the role of AI in speeding up foundational research, and why brands need to go deeper than demographics and surface-level personas. Ana shares…